Mkt mgt part 2 Essay Example | Topics and Well Written Essays - 2500 words

Mkt mgt part 2 - Essay Example This paper discusses the important facets which are required within the understanding of the final deliverable – the magazine itself (McCalley 1992). The segmentation, targeting and positioning of the product is quintessential towards achieving a clear cut understanding as to what exactly the newspaper is looking forward to in the coming times. In short, there has been an endeavor to balance the strengths of the magazine alongside its grey areas so that the company benefits from the same in the long term scheme of things. The market that is chosen for this product is that of United States of America. The market is comprised of individuals who hail from the middle class segment of the society. This segment of the society basically takes into consideration those people who earn their livelihood through day jobs and hence feed their families in a very hand to mouth approach. They buy newspapers in order to remain abreast of the world situations and events. Similarly, they will be receiving this magazine without any extra cost to their pocket. The market is segmented in such a way that it will cater to the desires of the audience and hence would take care of the needs and wishes of the segment that is being spoken about here. More than anything else, the segmentation is based on the principle of bringing about a major change within the lives of the youngsters by propagating a message of love, peace and understanding that will be inculcated through this new magazine that is a part of the newspaper which t heir parents have been buying for a long period of time now. Therefore the market would be segmented in such a manner that it brings about a proper divide amongst the masses and allocates the exact individuals who would be targeted with this magazine. The aim of the magazine is to make sure that the people remain in line with their understandings of a

Research Paper for Ethics Criminal Justice Class

For Ethics Criminal Justice Class - Research Paper Example â€Å"According to Bloxham & Kushner (2005), it was very unethical for the commanders to follow the laws and orders of the Third Reich during the Holocaust.† The following quote show the hatred developed by most Germans against the Jews â€Å"A Jew is for me an object of disgust. I feel like vomiting when I see one. Christ could not possibly have been a Jew. It is not necessary to prove that scientifically – it is a fact.  I do not need to prove this with  science  or scholarship. It is so!† The Third Reich was the official Nazi designation for the regime ruling Germany from January 1933 to may 1945 under the leadership of Adolf Hitler. This Third Reich was a presumed successor of the medieval and early modern Holy Roman Empire of 800 to 1806, which was the First Reich, while the German empire from 1871 to 1918 formed the Second Reich. The Third Reich operated on laws and orders that were discriminatory to people who were of different races from the Germans, especially the Jews and the polish. As such, the obedience by their commanders of these laws and regulations to continually persecute and exterminate the Jews and polish in German concentration camps was very unethical. These laws and orders as followed by the Third Reich were extremely immoral and unethical. Furthermore, they were particularly against the Jewish people. â€Å"Bergen (2003) argues that their defense during the Nuremberg trials was utterly wrong and unsuccessful, as law or no law; it is unethical an d inhumane to persecute and execute others just to follow orders†. The word Holocaust originates from the Greeks, comprising a combination of two Greek words, â€Å"holos† which means whole, and â€Å"kaustos† which means burned. The Greek used this word historically to refer to or describe a sacrificial offering that they offered burned on an altar. However, this term acquired a new and horrendous meaning during the Nazi regime and