Odyssey Essay Topics - Things to Consider When Creating Your Essay Topics List

Odyssey Essay Topics - Things to Consider When Creating Your Essay Topics ListOdyssey Essay topics are quite important for those students who aspire to earn their C or higher in SAT or ACT. A good list of topics helps one to concentrate on one area of interest and shows the reader that you care enough to promote yourself as a writer. It also gives them an idea of what type of material you can cover and how you can present it in an interesting way.With such topics, you will also be given a much better chance to remember those things that you need to cover. You will be able to speak about it in detail and get all the details right. By having all your essentials covered, you will have a more clear picture of your future writing abilities. In addition, having an outline to use will give you a sense of completion when it comes to that essay that you wrote.Certain topics are most likely to be covered but there is a big possibility that you will not be able to cover all your bases. In such situations, it is best to create a list of topics that you can use.Some of the various topics that are good to use are: Self-Development, Careers, Making a Good First Impression, Research, and Honors, Relationships, Career Planning, and Breaking the Ice. The topic categories are therefore easier to write and you can focus your attention on each area without forgetting any other aspects.One important thing to note is that when you search for topics online, you will get a list of topics that are already in existence. In this case, you will simply need to type a keyword phrase such as Odyssey Essay Topics into your search engine and then choose the one that fits best with your essay topic.It will be advisable to research which types of essays that you will be required to write in order to prepare for oral board exams. It is not unusual for students to use more than one type of essay format in order to be able to pass their exam. The question is, though, which type of essay format to us e?It would be best if you ask around or get advice from other students to see that essay type they find most efficient for college essay questions. They might just be glad to offer their feedback. So make sure that you give them a hand.

Sample Letter For Wayne County Economic Development...

Throughout my time interning for Wayne County Economic Development Corporation I spent many of my opening hours in a office doing research, analyzing data, writing memos, creating the entire system of how the corporation organizes and shares information, along with sitting in on meetings ranging from development of parcels to legal matters. From the beginning my supervisor continuously stated that this is a learning process and that he had hired all three interns to instill and familiarize us to what world is like outside of school classrooms and the library. After a few weeks on getting to individually know each intern I was selected for a special work load that only I would be sanctioned to work on to see my potential, as I was informed.†¦show more content†¦Before I was a junior at Michigan State University with only one prior internship at working as a legislative intern to working in the heart of Detroit underneath the some of the most influential people in the state of Michigan and a job that I solely there to help Michigan flourish back to what it used to be in the early 50’s. My internship entailed a lot of out three students two of which from MSU and the other from Wayne State. Its was a regular eight o’clock to four o’clock job, driving to work itself was an everyday objective from my established residency in Northern Oakland County roughly 40 miles each way. The three of us maintained our own quarters on the 28th floor of the Guardian Building in the financial district of Detroit where we could provide help to each other and work together to draft memos for the Mayor of Detroit Mike Duggan and CEO Warren C. Evans, business proposals for foreign counties to invest in Detroit and Wayne County, and creating a cloud based systems that each employee can import and export data from their current assignment with ease. Individually I was given the opportunity to set up and meet with all 43 communities within the borders of the c ounty. Where the Executive Director of Corporate Affairs and myself would ask questions that focused primarily on business retention and future devolvement. Interviewing and traveling to each city on a daily basis turned out to be the easiest part of the process. Communication was the most

How did leaders impact the civil rights - Free Essay Example

Sample details Pages: 2 Words: 739 Downloads: 5 Date added: 2019/03/22 Category History Essay Level High school Tags: Civil Rights Movement Essay Did you like this example? Purpose Statement The purpose of this paper is to explain the events and leaders that impacted the Civil Rights Movement. I became interested in this idea when I first started learning about it in social studies, I then decided to go very deep into it and It really interested me. Don’t waste time! Our writers will create an original "How did leaders impact the civil rights?" essay for you Create order The information gained from this paper will help people understand the past and be able to learn from their mistakes. This information can help people grow into better versions of themselves. Therefore, I wanted to research and find out more information leaders and their impact on the Civil Rights Movement. Methodology Statement I began by scouring the internet and found the Civil Rights Movement and how long it was on The New Georgia Encyclopedia. I then, read the article and found out about the different people who helped and could be classified as leaders in the movement. I searched up each of their names and found articles on them, such as Martin Luther King Jr., John Lewis, and Malcolm X (etc.). I asked myself questions like; who are they? How do they show leadership? What did they do to impact the civil right movement? I began researching those question and came up with answers. Introduction According to The New Dictionary of Culture and Literacy the Civil Rights Movement is known as The national effort made by African Americans and their supporters in the 1950s and 1960s to eliminate segregation and gain equal rights (2005). Thats the dictionary definition of the Civil Rights Movement but, it means a lot of different things to a lot of different people. For example; for African Americans it was a time where they were fighting for equality, for white supremacists it was a time of fighting and hatred. There were those people who stood out among the rest and took up the role of a leader to gain rights and equality. There were those people who stood up for what they believed in and fought to the bitter end. Some of them didnt even see their goal accomplished but, they still tried. Research/Findings When people think Civil Rights, whats the first thing that pops into their head? Martin Luther King Jr. Well at least for most. For some people its segregation or other leaders. Leaders in this time were all shapes, sizes, and genders. Rosa Parks for example. John Lewis is another. John Lewis was always risking everything, including his life, for the Civil Right Movement. He fought battles, real and figuratively, always being arrested. He was part of Freedom Rides, which is where he and a small group of people would protest against the busses. Soon after, in 1963, he was given a place in the SNCC. This is a Civil Rights organization. Now he is a U.S. Representative for Georgias 5th congressional district. (Georgia Humanities and the University of the Georgia Press, 2004-2018) Elaine Brown is another great example. Elaine Brown was a chairwomen in the Black Panther Party. The Black Panther Party was made by Bobby Seale and was called the Black Panther Part only for self-defense. Elaine Brown was first introduced to the Black Panther Party when she started writing for the Black Congress Newspaper. They only then started to take notice of her when appeals for the Huey Newton Legal Defense Fund came in. It was long after in the end of April 1968 she went to her first official Black Panther meeting. She became the editor for The Black Panther. This was a huge achievement for her because after that she became the first elected female of the Panther central community. She helped lead other to do the same. (In the article, Brown, Elaine 1941-, 2017-2018). Martin Luther King Jr. A man who helped everyone and anyone. He believed the way to get his and others rights was to have peaceful protests and no violence. He participated from anything to protests to boycotts. After Rosa Parks refused to give up her seat on the public Montgomery bus people started to plan a boycott. Martin being the leader he was joined along with boycott. Originally the boycott was supposed to be one day but, it ended up being 381 days. Before the boycott Martin had been asked to join the MIA. He agreed and ended up leading the whole thing. The boycott still continued even though lots of people were being arrested.(Georgia Humanities and The University of the Georgia Press, 2004, 2018).

Biological Aspect Of Traumatic Stress Disorder ( Ptsd )

A father lost his son in 2014 to a terrible automobile accident. His last memory of his son was holding and kissing his sons lifeless body after the accident and listening to the coroner announce the death of his son. Since his death, this man has suffered from Post-Traumatic Stress Disorder (PTSD). The worst of his PTSD occurs at the same time every night in a reoccurring dream. He also has shown signs of aggression towards his family who are trying to help him. He’s always shown an aggressive side but this aggressive side is very mean and angry towards others. We’ll discuss the six theoretical models to describe his condition with PTSD. These six models are biological, psychodynamic, behavioral, cognitive, humanistic and socio-cultural. Firstly we’ll talk about the biological aspect of PTSD and his problem with his son. The biological model is typically a medical standpoint of PTSD and regards a brain with abnormal behavior. Some of the effects of biological mo del are head injury, poor nutrition, genetics, evolution, or viral infections. Some of the treatment could be psychotropic medications, electroconvulsive therapy, or neurosurgery. The man described above, has poor nutrition which could be the only symptom of the biological aspect. With more research, genetics, head injury, and other remaining factors could also be issues as well (â€Å"Abnormal Psychology†). Moving onto the psychodynamic model, this involves the unconscious aspect of PTSD. Experiments were conducted andShow MoreRelatedPtsd : Post Traumatic Stress Disorder1462 Words   |  6 PagesPTSD, post-traumatic stress disorder is a mental disorder or serious condition that can develop after a victim who has witnessed or experienced a traumatic event.(American Psychiatric Association, 2013) When PTSD was identified as an mental health condition by the psychologist? The term PTSD first appeared in the 1980s, but the concept of this disorder can be traced back to 1952 when the first edition of the Diagnostic and Statistical Manual of Mental Disorders, DSM was published. The stress reactionRead MoreChildhood Abuse Or Neglect And Genetically Such As Relative With Mental Health Problems1727 Words   |  7 Pagesintervention counselling, current use of psychotropic medication, type of trauma, time since the trauma and following traumatic event† (Karatzias et. al, 2013, p. 503). Not all trauma survivors will develop permanent PTSD disorders and some may be later on will be affected. The risk factors: environmental, demographic, prior psychiatric disorder, personality dimensions, dissociation, biological and cognitive risk factors. â€Å"In the end, the impact of an environmental event, such as a psychological trauma,Read MoreThe Consequences of Post-Traumatic Stress Disorder1621 Words   |  6 Pages Post-traumatic stress disorder (PTSD) is a medical condition that many people suffer from at different ages. Most of the people that have suffered from PTSD have done so due to a major trauma that occurred at some point in their life. Even though the trauma could have happened months or even years earlier, the symptoms can come back when an event or the anniversary of the trauma triggers the memory of the traumatic event. Some of the traumas that cause post-traumatic stress disorder are rapeRead More Post Traumatic Stress Disorder Symptoms and Treatment Essay1416 Words   |  6 PagesIn 1980, the term Post Traumatic Stress Disorder (PTSD) first came into existence in the Diagnostic and Statistical Manual of Mental Disorders, Third Edition (DSM-III). Only in 1987 did the DSM series make reference to traumatized children. The first major studies of the effects of large traumas on children were Blochs 1956 study of the effect of a tornado in Mississippi, Laceys 1972 study of the effects of an avalanche on a Welsh school, N ewmans 1976 work on the Buffalo Creek disaster and TerrsRead MoreUndoing the Adregenic Response to Treat PTSD1403 Words   |  6 Pagesexample of this is, of course, in trauma, and more specifically Post Traumatic Stress Disorder (PTSD). Understanding how these systems work synergistically and how they may be impaired is particularly important given the political reality that we have a generation of people going to war for multiple deployments. Repeated exposure to intense emotional stimuli and seemingly disturbed memory function are reflected in current rates of PTSD in returning soldiers, reportedly between 17 and 25 percent (DonovanRead MoreWhat ´s Post-Traumatic Stress Disorder? Essay852 Words   |  4 PagesWhat is PTSD? Post-Traumatic Stress Di-sorder is a syndrome exp-erienced by many veter-ans, and is a priority of a plethora of psychological researchers. The Diag-nostic and Statistical Man-ual of Mental disorders lis-ts eight criterion for this widespread mental dis-ease, including a stressor, meddling symptoms, ev-asion, amendments in provocation and react-ivity, and a duration of symptoms for more than a month. PTSD is often characterized by disrupt-ions in sleep patterns, with the traumatic eventRead MorePost Traumatic Stress Disorder (PTSD) Essay4334 Words   |  18 PagesPost Traumatic Stress Disorder (PTSD) has been the focus of considerable attention, and some controversy, since it was formally recognised in 1980 by the American Psychiatric Association. This essay will discuss the history of this relatively new diagnosis and its place within the DSM-IV-TR, whilst three perspectives of pathological reaction to trauma, namely, socio-cultural, psychological and biological factors will also b e compared. In conclusion this essay will discuss how the three perspectivesRead MoreThe Effects Of Post Traumatic Stress Disorder1494 Words   |  6 PagesCauses and Effects of Post-Traumatic Stress Disorder (Post-Traumatic Stress Disorder) Post-Traumatic stress disorder has affected humans probably as long as we have had a higher consciousness, but it is only recently that researchers, medical professionals and psychotherapists have had much understanding into its nature and treatment. Although this disorder may be easy to describe, the effects of Post-Traumatic Stress Disorder negatively affect a person’s mental health, physical health, work andRead MorePost Traumatic Stress Disorder ( Ptsd )962 Words   |  4 PagesPost-traumatic stress disorder (PTSD) is a relatively new name for a condition that has bedeviled veterans of the military service members throughout the history of warfare. It has taken people around the world, especially within the military branches an exceptionally long time to understand and face the reality of a growing epidemic known as Post-Traumatic Stress Disorder (PTSD). The best and ideal starting point to understand PTSD would be by raising the question, what is PTSD? According to physi ologicalRead MorePost Traumatic Stress Disorder ( Ptsd )1198 Words   |  5 Pages Post-traumatic stress disorder(PTSD) is a mental illness that is triggered by witnessing or experiencing a traumatic event. â€Å"PTSD was first brought to public attention in relation to war veterans, but it can result from a variety of traumatic incidents, such as mugging, rape, torture, being kidnapped or held captive, child abuse, car accidents, train wrecks, plane crashes, bombings, or natural disasters such as floods or earthquakes(NIMH,2015).† PTSD is recognized as a psychobiological mental

St. Petersburg The Myth and the City Essay - 646 Words

St. Petersburg: The Myth and the City In â€Å"The Nose† and â€Å"The Overcoat,† Gogol makes fun of the rank-conscious Russian society. In â€Å"The Overcoat,† he emphasizes the phony world of Russian officials, who are powerless mediators under a hierarchy in which each person fears his superior. Of the two stories, â€Å"The Nose† is lighter-hearted and more comedic. On the surface, it is a humorous story about a government official literally losing his nose and searching for it. For much of the time, Gogol makes fun at the official’s expense. In many passages much is stated comically about how stratified Russian society was at the time. Gogol skillfully portrays not just Kovalyov as being an self-important minor official, but also of Kovalyov’s†¦show more content†¦Ã¢â‚¬Å"The Overcoat† is a darker tale. It is a tale of a poor official and his abnormal pride in his incredibly shabby overcoat. However, it is also a reflection of Russian society. The introductory paragraphs paints a very grim picture of life. Once, in a department†¦but better not mention which department. There is nothing touchier than departments, regiments, bureaus, in fact, any caste of officials. Things have reached the point where every individual takes an insult to himself as a slur on society as a whole†¦ And so, once, in a department, there worked an official. This official was nothing much to speak of: he was small, somewhat pockmarked, his hair was somewhat reddish and he even looked somewhat blind. Moreover, he was getting thin on top, had wrinkled cheeks and a complexion that might be aptly described as hemorrhoidal. But that’s the Petersburg climate for you. (Gogol, 115) Readers have a very specific story told through a generic setting – with this setting presented as being necessary due to the nature of the agency for which this official worked without recognition. Gogol’s humor here is much less obvious than in â€Å"The Nose.† The official is shown to have much too great a pride in his poor, worn-out overcoat, and in is his efforts to get it repaired and theShow MoreRelatedSt. Petersburg: The Myth and the City Explained in Pushkin’s â€Å"The Bronze Horseman† and Gogol’s â€Å"Nevsky Prospect†689 Words   |  3 Pages St. Petersburg: The Myth and the City Pushkin’s â€Å"The Bronze Horseman† and Gogol’s â€Å"Nevsky Prospect† allow a deeper view into the history and lifestyle of St. Petersburg. Both stories exhibit the ambivalence that exists in many aspects of St. Petersburg. â€Å"Nevsky Prospect† gives us a view of the city of St. Petersburg. The majority of the story takes place on Nevsky Prospect, which appears to be a central place in St. Petersburg. This location gives readers insight into the daily lives and differentRead MoreNaming Famous Places1014 Words   |  4 Pagesof place-names? This would cause a state of confusion among the world; no one will ever be able to locate things. Our sense of where we are depends on place-names. Place-names also have some type of historic value. Just from studying the different cities located in Minnesota, we are able to trace the ancestry of this land back to the Finnish. While traveling around the state the place-names could help you easily pinpoint out which of the lands were settled by the Norwegians, Finnish, and ScandanaviansRead MoreThe Legend Of The Old Wonder Woman Live Action Television1464 Words   |  6 Pagessome aspects. The real Amazons were women known throughout the known world as bein g unparalleled in the art of warfare. However, as the years have gone by, the knowledge of their existence and the belief in the idea of them as a fact instead of a myth has slowly started to disappear. Though some are skeptical, the evidence behind their existence and their ability to sear themselves on the minds of all who learned of their bravery and skill leaves no doubt in my mind that they were as real as youRead MoreEssay about Catherine The Great1890 Words   |  8 PagesSophie of Anhalf-Zerbst was born on May 2, 1729 in the Germany city of Stettin (Szczecin, now Poland). She was born of a minor German prince, into a society that legally separated and isolated its female population. Though society was against her she was recognized by her father for her great ability to learn and remember concepts and ideas. After proving her ideas and abilities, she received a formal education. In 1744, at the age of 14, she married the Grand Duke Peter of Holstein who was heirRead MoreSpending Money On Recycling Can Fall Int o The Gray2051 Words   |  9 Pagesmillion pounds of debris, left New York City to be emptied into a North Carolina landfill. It was subsequently turned away because of concern that it was carrying medical wastes. It was refused entrance at an additional six U.S. ports and three foreign countries, only to return to its home base five months later. It was ultimately incinerated. This event heralded world-wide media coverage. The question of a waste disposal crisis was being investigated by all cities and countries. If this could happenRead MoreRasputin Essay2217 Words   |  9 Pageswhich took him to many holy places in Siberia and Russia. All the way he preached and he soon became known not only for his supposed healing powers, but the sexual exploits that he was involved in as well. In 1903 Rasputin found himself in St. Petersburg, Russia. There he became well known in the high class circles as an extraordinary spiritual man. Popular religion, exoticism and spiritualism were all fashionable at the time in the Russian aristocracys inner circles. Through these fads, RasputinRead More Portents of the Monotheocracy in The Handmaids Tale Essay2421 Words   |  10 Pagespluralism by its assault on the Constitutional wall of separation between church and state. This attack is being waged on all political fronts from the movements effort to influence the Republican party to grassroots takeovers of school boards, city councils and state legislatures (2). The Palm Beach Post reported on September 27, 1996, that †¦millions of conservative Christians, frustrated and angry at what they see as a decline in morality, have become politically active. And other ChristiansRead More Heinrich Schliemann Essay4711 Words   |  19 Pagesarchaeology. In December of 1981 Professor David Traill, a Latinist, concluded that the quot;Treasure of Priamquot;, Schliemanns most impressive find at Troy, was actually a composite of several small finds uncovered from beyond the walls of the city. 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This paper will address the history of the debate, common myths and misunderstandings, and the current trends. History of the Debate: Public schools originated in 1647 in the Massachusetts Bay Colony and soon spread across New England. They began with an elementary school for every fifty families and a Latin school for every one hundred families. Their mission was to

Marketing Research Processes-Case Study

Question: Describe the Marketing Research Processes? Answer: 1. Executive Summary This market research study was conducted to determine if Elegant magazine an exclusive luxury lifestyle magazine should expand its distribution region from UAE only into the entire GCC region. The research method uses a combination of qualitative in depth client interviews and quantitative research for competitor pricing and distribution numbers and reach. The results of the research study will be analyzed to answer the MDP "Should we expand our distribution to cover the entire GCC region?" for Elgant magazine. The study takes three components of the MRQ to derive interview questions. The research study explains the methodology used for the interviews, who and how the interviewees were selected. The summery of the results then is analyzed to determine whether it would be feasible for Elegant magazine to expand its distribution to cover the entire GCC region instead of the current UAE only distribution. The decision will be based on the perceived demand and projected financial gains. 2. Background Research Company name: Elegante magazine. History: Elegante magazine was founded in 2009 in Beirut Lebanon. In 2011 the publication was introduced into UAE. In November 2014 there were some management changes and an overall haul of the magazine. Nature of Business: Quarterly published Luxury lifestyle magazine, target audience are high net-worth individuals who are interested in luxury brands and items. The range covers UAE locals and expats, male and female readers between the ages of 35 to 60. The Elegante Magazine is engaged in covering the stories of celebrities, big business tycoons and youth figure of style. Location: IT Plaza, office 916, silicon oasis. Dubai. UAE. Size: 7 working full time staffs and freelancers when needed. Competitive position: Most luxury lifestyle magazine in the UAE covers the entire GCC region, Elegante focus is to only cover UAE. Target market: Elegante magazines target markets are the UAE high end businesses, segments which includes luxury automobiles, high end fashion and jewelry, 5* hotels, resorts and spas. The magazine is well popular among the youth and business tycoons. Therefore, it targets the big brands name and personalities to increase their sale and brand value. Company performance level: Elegante magazine's sales currently is underperforming and is not being profitable. Main competitors of Elegant are, The Rake, Esquires, and Simply Abu Dhabi magazines. Elegant has a low percentage of repeat clients which is the primary reason for poor financial performance. Therefore, the low performance of the business is affecting it to maintain their market share and customer base. Moreover, the tough challenges from the competitors are hampering the Elegante magazine to maintain its growth rate. In order for Elegant to improve sales and profitability they have to discover the reasons why most clients do not choose to place repeat adverts with them. COUNTRIES LUXURY GOODS (%) UAE 4.89 Oman 4.64 Saudi Arabia 5.17 Qatar 5.24 Kuwait 4.62 Bahrain 4.54 Graph: Percentage of use of luxury goods in GCC (Source: World Economic Forum) It can be understood from the above graph that Qatar is ahead of the other GCC nations in terms of use of luxury goods. Moreover, it can be assumed that in income of people of Qatar is higher than other GCC nations. On the other hand, UAE falls in third place as cost of goods can be high in the country due to which many people may be hesitating to invest for the luxury product. Apart from that, UAE is ahead of other GCC nations such as Oman, Kuwait and Bahrain. Therefore, there is great opportunity for UAE to provide luxury goods to its people so that they can increase their market cap and competitive strongly among the GCC countries. Management Decision Problem (MDP): Should we expand our distribution to cover the entire GCC region? Marketing Research Problem (MRP): To determine how attractive it is to clients if distribution expands to cover the entire GCC region. Components i. What are the benefits of the proposed expansion for clients? Decision outcome: upon completion of our research we will show the benefits offered to clients from expanding distribution to cover the GCC region. The expansion can be valuable for the magazine to reach out to large number of readers and customer circle can be increased. Moreover, the magazine can be able to place itself competitively in the magazine market in UAE and other areas. ii. Who are the clients interested in the expansion Decision outcome: upon completion of our research we will know which UAE clients see Elegant as a better value, when servicing the GCC region. The clients can be able to invest in the magazine that can improve the sale of the magazine in future and it help in generating profit margin. iii. Will there be an audience for Elegant in the new region Decision outcome: upon completion of our research we will have determined if there is a demand for luxury magazines in other regions of GCC. Therefore, it can be considered that Elegante can be able to pull the audience from the new region that can increase their value and visibility in the market. Research Methodology Research Approach The research approach can be effective for the research work so that purpose of the research can be fulfilled. The researcher can go for deductive approach as it can help the work to get accomplish in productive way. The existing theories can be used that can relate to the research paper and it can be modified as per the requirements. Therefore, inductive approach may not be as appropriate as the deductive approach (Bergh and Ketchen, 2009). On the other hand, the researcher may not have enough skills to introduce the new theories or concepts. Thus, the deductive approach can be effective in the practical employment of theories for the particular research paper. Research philosophy (Positivism) The chosen is positivism as subject of philosophy in applications of logic that help analyzing the hidden facts and information in scientific manner. Positivism tries to reject metaphysic so that details knowledge collections in enabled. Positivism is applied in the current context of the study which helps in better analysis of hidden facts and information related to the marketing research process along with consumer buying process (Bernard, 2011). However, nature of the study is time limited so interpretative and realism study is discarded as being the choice of research philosophy. Further, selection of positivism philosophy limits the researcher roles in manipulating or evaluating the data that leads to minimization of data errors as well. Research Design The research approach will be mostly be done in form of in depth interviews conducted with clients and potential clients of Elegant magazine. In addition there will be some quantitative research done to determine the demand and audience for luxury magazines. There will be a combination of exploratory and conclusive research. The clients of Elegant are high end brands and establishments, the point of contacts always are the organizations marketing managers and decision makers. The only feasible approach to our research study will be direct in depth interviews (Bryman and Bell, 2011). As the subjects are professional peers in the marketing field they would be aware projective techniques and trying to use them would come across as disrespectful and will be ineffective. As each of the clients is extremely busy with limited time and specific needs conducting a focus group would also be ineffective. A focus group would be too generalized and time inefficient for this group of professionals. A direct in depth interview will offer a clear and effective means to provide the clients with an opportunity to answer open ended questions, shedding light to complex needs and behaviors. In addition their input will be a great source of information as they would have no reason to hide or mask answers to their opinion on E legant expanding to a wider region. After all every marketer is interested in reducing their CPM (cost per thousand) and would want to be helpful to achieve lower CPM. Clients of Elegant are exclusive high end clients limited in number, catering to the crme de la crme of our society. When dealing with high end people and organizations service becomes a key component to attracting and closing the deal. In order to increase repeat clients for Elegant only in depth interviews can provide the necessary information to adopt strategies and solutions to meet their needs. As the readership of Elegant is the target audience the advertisers will be reaching out to, it becomes relevant to conduct qualitative research to determine the demand for luxury magazines in the rest of the GCC region. Our study will research the luxury consumer market in the rest of the GCC as well as Elegant's main competitors market share and pricing structure. The data on the GCC luxury market will be obtained from industry reports and the pricing structure data will be obtained from primary market research. The research errors will be limited as the qualitative data will come from sources that have vested interest in providing accurate information and the quantitative data will come from reliable secondary sources (Burns et al. 2008). The primary data for competitor information is data available readily to anyone interested in using their services and will be accurate. Exploratory Research Exploratory research was conducted in form of in depth interviews with twelve marketing managers who are the policy makers and project implementers in a two month period. These marketing managers act as gateways to the higher level stakeholders who the final decision power of approving or disapproving the placement of the adverts (Cooper and Schindler, 2010). However on most cases the high level stakeholders rely on the recommendation of their marketing manager for their decision regarding marketing expenditures. Elegant magazine is in a unique position compared to other high volume transaction firms. The current client database consists of approximately two hundred clients with around sixty of them being active clients (Elegant manager). The remaining clients have sporadically placed adverts with Elegant magazine. The advertisement placement cycle is long with Elegant as there are only four issues printed within a year. Due to this long cycle and the relatively small number of clients Elegant magazine sales team has ample time to meet with clients to strategize and follow up. During these meetings a strong and open relationship has been established with the clients, it is due to this relationship that each of the interviewees did not deem it necessary for Elegant to provide a confidentiality clause or consent form. Data sources (Primary and secondary) The study requires only primary sources of informations which helps the topic in extracting the information from the employees of the organizations. The first hand data collection however needs clarification of reliability and validity. In case of secondary data sources , data are used a widening the concept of research that also enables better study of the topic as it involves more data and description (Corbetta, 2009). Primary data includes interaction sections with operation managers who helped in gaining information as per the research objectives. Apart from that, literature sources of the desertions can be considered as output if information gained through secondary sources Primary data sampling techniques Information applications: data gained via topic will helpful in understanding the present trend of the marketing management strategy used by the various organizations. The manager of the Elegant has been chosen for the organizational success. However, any commercial applications of the data will be able avoided so that the findings can be strictly limited to academic purpose only. Respondents participation: The researcher tried to insert no external influence on pressure over the respondents for taking part in the feedback process of the research topic. Respondents with as sense on voluntary participation were encouraged to participate in the following topic (Burns et al.2008). Respondents secrecy: It was ensured that any form if mental or physical harassment was not involved with the respondents so the identity of respondents were covered as per the request for participants (Cooper and Schindler, 2010). Based on the above mentioned list of ethical consideration, the researcher tried to maintain the basic research ethics. Although the Elegant interviewer could have conducted their interview without announcing that they were doing so and the information needed could have been collected as part of their usual meetings, for ethical reasons the client was made aware their responses would become part of a research study and were offered a written confidentiality agreement and consent form. Every interviewee declined the written agreement and was content by verbally asking to remain anonymous. The strength of the relationship and the non sensitive nature of the interview were the reasons why the interviewees were comfortable and willing to share their answers with the Elegant interviewer. The assumption made by the interviewer is that the interviewee will have no motivation to disclose inaccurate information. This assumption is made due to two important and relevant facts, the existing positive relationship and the non sensitive nature of the interview subject. Another fact helping the integrity of the answ ers is the direct benefit to the client by expanding the distribution region which reduces the CPM. From the twelve interviews six were conducted with repeat clients and six with non repeating advert clients. From each group half of the clients have market presence in the GCC region while the other have only operate in the UAE. This sampling was done to cover the four possible combination of client specification. 1 repeat client operating only within UAE market 2 repeat client operating in the GCC market 3 non repeating client operating only within UAE market 4 non repeating client operating in the GCC market Elegant magazine interviewer had 10 questions to explore. The initially factual questions were used followed by opinionated ones, all the questions were open ended and probes were used when necessary. The protocol of the interviews was standardized, informal without using any recording devices. The interviewer used notes with follow up notes after the interviews. The opening and closing of all the interviews were also standardized to maintain a consistent format. In order to answer the three components of MRQ the following questions were asked. The four variations in the question were tailored for UAE only market, GCC market, repeat and non repeating clients. What are the benefits of the proposed expansion for clients? Decision outcome: upon completion of our research we will show the benefits offered to clients from expanding distribution to cover the GCC region. Who are the clients interested in the expansion Decision outcome: upon completion of our research we will know which UAE clients see Elegant as a better value, when servicing the GCC region. Have you found the fact that Elegant only distributes their magazines in UAE as a limiting factor for your marketing needs? Will there be an audience for Elegant in the new region Decision outcome: upon completion of our research we will show the benefits offered to clients from expanding distribution to cover the GCC region. This component used quantitative research. Time scale for the research Figure 1: Gantt chart (Source: created by author) Conclusion The present chapter described the various research tools of selection that can help in better analysis of the topic. With the help of this chapter, the researcher tried to align the nature of the study along with the available research techniques so that possibly the best research methodology is framed. The tools more appropriate to analyse the concepts of present marketing trend for the Elegant magazine. References Bergh, D. and Ketchen, D. J. (2009) Research methodology in Strategy and Management, 1st ed. Bingley: Emerald Group Publishing Ltd Bernard, H. R. (2011) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press. Bryman, A. and Bell, E. (2011) Business Research Methodology. 3rd ed. New York: Oxford University Press. Burns, R. B., Burns, R. and Burns, R. P. (2008) Business Research Methods and Statistics Using SPSS, 3rd. ed. London: Sage Publications. Cooper, D. and Schindler, P. S. (2010) Business Research Methods, 11th ed. London: McGra-Hill. Corbetta, P. (2009) Social Research: Theory, Methods and Techniques, 4th ed. London: Sage Publications

Cookies vs. Doughnuts Essay Example For Students

Cookies vs. Doughnuts Essay Cookies and doughnuts are both yummy treats, but they also have their advantages and disadvantages. Cookies for instance can be produces with relative ease in any kitchen using flour, water, sugar and eggs. Doughnuts on the other hand are not usually made at home, hence all of the doughnut shops. This is one disadvantage to doughnuts; they are relatively difficult to produce. Doughnuts are made from the same ingredients as cookies, but they also have east in them to give them a more beadlike quality than unleavened cookies. Cookies are traditionally made by combining the ingredients listed and adding something like chocolate or nuts. The cookies are then baked at around 375 degrees for about eight minutes or until they are golden brown. They are then allowed to cool and then they are served. Doughnuts are not as simple as coolies. The dough must be prepared using flour, water, eggs, and then another ingredient; yeast, to add the tiny air pockets that make the dough rise and to make them so edible. After the dough has risen, it can be shaped into the familiar ring shape either by rolling it into snake-like portions or, more commonly, spreading the dough thickly over a flat surface using a device not unlike a cookie cutter. The popular doughnut shop, Krispy Kreme ÂÂ ® has developed a doughnut extrusion process that results in their distinctive rosette shape with curved vertical ridges on the sides. After the dough is shaped, it is cooked using hot oil or fat. This oil is at a much higher temperature than that used to bake cookies. The dough is then cooked to produce a golden-brown crust on the outside while still maintaining a soft core. Sugar may then be applied. This consists of little more than putting sugar and flavoring on the outside of the doughnut in the form of icing, powered sugar, or a glaze which is which is a shell of sugar coating the doughnut. Cake doughnuts are also produced this way using fewer eggs to give them a less airy, more cake-like texture. Adding fruit or nuts to the dough before cooking can change this process, or jelly or custard may be added after cooking through injection. As plainly illustrated, both cookies and doughnuts are sweet indulgences, using familiar flavoring and additives. They also have striking differences such as the cooling methods, and accepted eating times. For instance, people dont think twice about eating doughnuts for breakfast, but no one would feed their children cookies at the same time. After dinner, many people think of cookies and milk as an acceptable dessert, but not doughnuts. While the same in many respects, cookies and doughnuts still maintain a myriad of differences the keep them in their own delicious groups.